It all started in a pool, but not one of the indoor, 90° pools that tots have come to love over the last 29 years. Our mission began in a community pool in Tempe, Arizona, where one teenage lifeguard taught one single lesson, and a dream was born.

Whether moving through swim levels or building a business, we are committed to treating all people with the same intentional care and support that we offer to our swim school families and franchise owners.

• 1.Affirm each other’s strengths, and protect each other’s weaknesses.
• 2.Treat others the way you desire to be treated.
• 3.Extend grace to those who are teachable.
• 4.Seek first to understand others before trying to be understood.
• 5.Choose relationships over profits.
• 6.Think outside the box; always question the status quo.
• 7.Praise in public; correct in private.