Association Of Southern African Travel Agents
Association Of Southern African Travel Agents
Established in 1956, the Association of Southern African Travel Agents is a representative forum that promotes professional service in the travel industry for its members and their clients.
Representing over 90% of the travel industry in terms of market share, ASATA’s membership is voluntary and includes South African retail travel agents, travel management companies, wholesalers and suppliers of travel-related products and services.
The association’s focus is to ensure the sustainability and profitability of our members as well as the delivery of a professional service to the travelling consumer. This is achieved, inter-alia, through strong relationships and an open dialogue with all stakeholders.
Travellers who entrust their travel in the hands of an ASATA-accredited agency are assured of professional service, ethical conduct, trustworthy behaviour and that they are dealing with a market leader so they can Travel with Peace of Mind.
To safeguard the Travel Industry future and advance the sustainability of our members.
To support our members in meeting consumers’ needs of value and security through developing and maintaining the highest level of expertise and professionalism
