Mr. Rafih FiLLi, a sociable and fun-loving individual, got his nickname 'FiLLi' from friends during school. This nickname inspired the founding of FiLLi, where his determination led to the creation of the signature FiLLi Zafran Tea, a unique and well
"The FiLLi brand is synonymous with tea and our ambition is to share the great taste and experience of FiLLi with everyone! Three phrases is all it takes to describe FiLLi. Tea n’ Talk: There is always time to have your tea and finish all your talk at FiLLi. Signature Zafran Tea: Our unique blend of FiLLi Zafran Tea gets credit in making what FiLLi is today. FiLLi Experience: Whether spending time with family and friends, or taking a break from work, our customers are encouraged to take full advantage of the luxurious surroundings and relaxing ambience existing in each FiLLi store. Zafran is the signature tea blend of FiLLi which made it the brand that it is today."
Mr. Rafih FiLLi, a sociable and fun-loving individual, got his nickname 'FiLLi' from friends during school. This nickname inspired the founding of FiLLi, where his determination led to the creation of the signature FiLLi Zafran Tea, a unique and well-loved tea in the market.
Today, FiLLi Brand proudly stands alongside esteemed partners in the UAE, with its stores situated in prestigious developments such as Majid Al Futtaim, Meerax, Burjuman, ENOC, Shurooq, and TECOM Group. Adding to its prestige,
FiLLi Brand has also partnered with renowned names like ICC Academy and Danube Sports World, enhancing its appeal by including social health clubs and venues. This makes FiLLi Brand a standout choice for presence during major sports events like the ICC World Cup, Asia Cup, and IPL.
Mr Rafih FiLLi is a fun loving person and enjoys being in the company of his friends. The history of the name FiLLi traces back to his school days, where his friends gave Mr Rafih the title FiLLi. Little did anyone know that this name given for the sake of fun would one day lead to the establishment of FiLLi. The signature FiLLi Zafran Tea is a result of his own determination to introduce a specialty tea in the market that people would love.
Today, this chaiwala owns many outlets, under the brand ‘FiLLi Cafe’ spread across 11 countries, enjoying a significant presence in UAE. But still, FiLLi claims that the process of brewing the crowd-pleaser was difficult and that the taste only gradually caught on. . “I just experimented with a tea bag and gave it to the regulars, and they liked it.” After seeing the beverage gain popularity among his usual customers, FiLLi stepped up its promotion among his clientele, surviving purely on word of mouth. FiLLi’s concept of refining and repackaging the traditional tea worked. The entrepreneur has struck a chord with the local market as he has unearthed a horde of tea lovers in the UAE, a market that was traditionally thought to be dominated by coffee drinkers. Growth has been steady for FiLLi who opened his second store in Dubai’s Mankhool area in 2008. The home-grown chain aims to have at least, 127 stores in the UAE by 2025.
FiLLi has become a renowned brand for tea enthusiasts in the UAE and around the globe, with its intriguing inception story of transforming from a small local cafe to a thriving international chain. Founded by Rafih FiLLi in Dubai, FiLLi Cafe is a fast casual chain of cafés originating from the United Arab Emirates that has successfully expanded its presence to nine other countries, including the UK, USA, Oman, Qatar, Nepal, Mauritius, India and Pakistan. The brand is celebrated for its signature 'Zafran Tea'—a unique saffron-infused chai blend. Alongside tea, FiLLi offers a diverse menu of snacks and beverages, such as iced chai, milkshakes, mocktails, bun kebabs, sandwiches, foodles, momos, and more, catering to Indian, Middle Eastern, and international tastes. Today, FiLLi is a sought-after name in the F&B industry, with a growing and loyal customer base that appreciates their offerings in the UAE and beyond.
FiLLi Cafe, a name people in the UAE have come to trust and adore. And now we aim to carry their legacy to farther territories. We want to be recognized as the world’s largest and the most admired tea brand in the world by enlarging their business empire throughout the UAE market and also globally, along with providing their customers with the best flavors of teas and lip-smacking food.
