Scott’s has become synonymous with celebrity. Actors, politicians, and writers have patronized the Mayfair restaurant for decades. Whether you go for the opulent art deco design or the best of British seafood, Scott’s is the perfect spot to see and be seen.

Cool Inc is the Kingdom’s lifestyle curator. We’re changing the way authentic and original food, travel and cultural experiences are discovered in Saudi Arabia. Connecting residents and visitors of taste, we infuse each experience with the passion and creativity of our culture.

Inspired by the best of the world, we bring an eclectic mix of brands and create new exceptional moments. We invite tastemakers to join us because new and innovative ideas are so often the result of great minds coming together.

A characterful resident of the Arabian Peninsula, the chameleon is the embodiment of evolution and change. Like the ever-so-cool chameleon, Cool Inc adapts to an ever-changing world, without losing sight of the tradition, magic, and mystery of Saudi Arabia.

The Chameleon is distinctive and highly specialized. He is charismatic and confident but maintains a powerfully discreet presence. He is the personification of what we are striving towards and the perfect emblem for our transformational journey.