UBT Strategic Plan includes three strategic imperatives that will shape higher education in the next decade and align with the KSA Vision 2030: Sustainability, Digital Transformation, and Internationalization. These imperatives cut across the four strategic themes and four strategic enablers, to help UBT re-imagine and re-engineer its path into the future

To contribute to society through the pursuit of high-Quality market-driven undergraduate and graduate programs and executive education that prepare competent professionals, future leaders, and entrepreneurs, and applied research with tangible impact on the economy and community.

To be a leading university nationally and recognized internationally in education and research for the advancement of society

1. Passion : Being positive, enthusiastic, taking pride of what we do, with the spirit of nothing is impossible.

2. Responsible: Serving as catalyst for positive change and advancement of society.

3. Excellence: Pursuing and sustaining the highest quality standards in all that we do through continuous lifelong learning.

4. Diversity: Dealing fairly, respectfully and encouraging cultural diversity through inclusion of various perspectives, traditions and experiences